I spent most of my day today looking at SBA, State of IL, IRS and lead generator websites. It was really a research day which is necessary even though it can be the most boring part of this process. To counteract this I did one of my favorite activities which is trying and create a logo which can help solidify my brand. Unfortunately, what I ultimately came up with was 90% perspiration, 10% lame. There is a kernel of an idea there but what I have to show seems generic and forced. Two words I am never associated with. Just waiting for that 10% inspiration!
Building my brand is one of the most, if not the most, important piece to the puzzle. It is your identifier. It's the image in people's heads when the thought of you comes up. If executed to it's fullest, your brand should be the image in people's heads whenever they think of your particular business. Time to start sketching.
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